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Norbain to become strategic distribution channel in UK & Ireland for ADPRO solutions
Jun 28 2007
Reading, UK
Xtralis (formerly Vision Fire & Security), under new Private Equity ownership, is changing its route to market to accelerate growth of ADPRO solutions and has chosen Norbain as its strategic partner for the distribution of ADPRO product in the UK & Irish markets.
The ADPRO brand is renowned for sophisticated digital video security systems and solutions based on the highest quality standards and latest technology. With advanced integration capabilities and an acute understanding of operational efficiencies, ADPRO continues to offer seamless security solutions that exceed the risk management demands of today's businesses.
As part of its strategy to rationalise the distribution in the region, Xtralis will be increasing assistance to Norbain in the key areas of marketing, technical support and ADPRO applications engineering for larger systems when the new distribution policy comes into force on the 1st Oct 2007.
"This strategic partnership with Norbain is a key component of our plan to accelerate growth in the UK and Ireland," says Jeff Kitching, sales director EMEA. "The two companies are now working together to align promotional and lead generation activities that will help us to better influence end user markets for ADPRO solutions."
"This partnership with Xtralis builds upon many years of working closely together with the ADPRO team," says Keith Purvis, Operations Director for Norbain. " We are delighted to be the to be the key partner in the UK and Ireland for this market leading range of ADPRO solutions."
